Ben Hollinsworth

BenHollinsworth

Product Design Leader with 20+ years of experience. Most recently, 5+ years as Head of Product Design at Alto, a leading real estate CRM, where I built a high performing, high retention team. I'm still hands-on in code, which helps me lead teams through how AI is changing the craft.

DETAILED CASE STUDY

A modular workflow architecture and consumer portal that transformed a 13-year-old CRM.

For access, email hello@benhollinsworth.com.

AI Control Center

Under NDAIn active development

UX architecture to introduce agentic AI automation to estate agents – able to facilitate control and human in the loop for 1st and 3rd party modules.

Embedded Analytics

Bypassed costly custom build via strategic ThoughtSpot integration. Founded a customer Software Advisory Board to co-create the data and dashboards that matter most.

Notable impact and how I create value.

◇ 2023 — June 2026

Directed execution for Alto's Property Workflow microfrontend and the Keyflo consumer portal — a repeatable framework proven by healthy customer adoption.

◇ 2021 — 2022

Won CEO backing for a major CRM reporting overhaul against internal sponsorship friction. Founded a customer Software Advisory Board to co-create Alto Analytics.

◇ 2024 — ongoing

Laid the architectural vision for Alto's AI Control Center, establishing the design foundation and human-in-the-loop interaction models powering Alto Intelligence.

◇ 2017 — present · 7 yrs management

Scaled and led up to 16 product designers and researchers across global enterprise footprints and scaling SaaS environments. By engineering highly resilient design culture, I have maintained an exceptionally low attrition rate over five years while navigating three consecutive executive leadership changes.

Twenty years shipping

  • 2021—26Alto Software Group (Houseful)
    Head of Product Design

    PE-backed business. Focused on platform modernization and commercial delivery.

  • 2018—21orangejellyfish
    Product & Design Consultant (Contract)
  • 2018—19The Economist
    Product Manager (Contract)
  • 2017—18Farfetch
    Product Design Manager (Platform)2017—18
    Product Design Team Lead (Back Office)2017

    Focused on scaling the design team and operational delivery.

  • 2014—16Hollinsworth Limited
    Senior UX Designer
  • 2014Spark44 (Jaguar)
    Customer Experience Lead
  • 2012—13Skype
    Senior UX Designer
  • 2011—12Burberry
    UX Designer (Contract)
  • 2009—11Bridge Noble
    Designer & Developer (Contract)
  • 2008—11Freelance
    Designer & Developer
  • 2006—08Prolog
    Designer & Developer

Outside of work

Aviation Heritage

Aviation Heritage

Volunteer at a local historic airfield, handling ground operations and strapping passengers into restored WWII biplanes.

High-Intensity Training

High-Intensity Training

Active CrossFit participant, constantly benchmarking performance and practicing complex, high-skill movements.

Family

Family

Grounded by a busy home life in Kent as a husband and father to two young children.